MAGIC is anything but Magic

The Las Vegas Convention Center

If you’ve been before, you already know: every year it will be roughly the same—and, if you’re lucky, it will rain.

It hasn’t in years.

Rain makes the desert cool off. Yes, Las Vegas can cool off. We’ve all heard stories.

You’ll march through the Convention Center like droids changing shifts on the Death Star. Somewhere beneath the music, rolling racks and thousands of overlapping conversations, you’ll swear you can hear the Imperial March.

MAGIC’s own attendee guide tells buyers to wear comfortable shoes, arrive at nine, walk every aisle, visit at least ten unfamiliar vendors and write orders while they’re there. In other words: prepare for battle.

You’ll look at hundreds of things and make dozens of decisions about what other people might want six months from now.

Is it new?

Is it good?

Will it sell?

What’s the minimum?

When can they deliver?

Does anyone need another version of this?

By six o’clock, the last thing you want is another decision.

Unfortunately, someone has planned a cocktail party.

Where are they dragging you tonight? Hopefully not a chain. Hopefully not another “Vegas experience” involving a line, a wristband and a restaurant loud enough to prevent meaningful conversation.

You’d really like to remember one wonderful thing about Las Vegas.

But the evening was planned by an intern in New York who asked AI for “fun Vegas restaurants for a corporate group” and selected the first place with neon.

Then—

DING.

An invitation appears.

A car will meet you downstairs at 7:15.

Drinks somewhere you’ve never heard of. A private shopping event: fragrance after hours. Dinner at a table where you can actually hear the people sitting across from you.

You open the location and squeal: “What is this place? Who is Michael?”

That is the whole promise: You’ve spent all day making decisions. Michael will make the evening easy.

Coming to MAGIC with a colleague, your buying team or your best clients? Choose Something Else on the contact form. Tell Michael who is coming, how much time you have and how you want the evening to feel.

He’ll take it from there.